05272cam a2200421 i 450000100090000000300080000900500170001700700030003400800410003701000170007802000300009502000270012502000260015204000280017804100080020604200080021405000260022208200150024810000260026324501560028925000190044526400580046430000470052233600260056933700280059533800270062349000340065050000400068450400510072450522830077552014720305865000320453065000480456270000190461070000280462970000200465777601730467722498602BJBSDDR20240719122533.0ta220408s2023    nyua     b    001 0 eng    a  2022017182  a9781032108742 (softcover)  a1032108746 (softcover)  z9781003217480 (ebook)  aDLCbengerdacDLCdDLC  aeng  apcc14aPN 1993.5bG816b 202300a791.4309731 aGreenwald, Stephen R.14aThe business of film :ba practical introduction /cStephen R. Greenwald, Paula Landry ; with additional content by Michael Kalb and Robert Garson Esq.  aThird edition. 1aNew York :bRoutledge, Taylor & Francis Group,c2023.  axvii, 379 pages :billustrations ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aAmerican Film Market presents  a"A Focal Press Book" -- front cover  aIncludes bibliographical references and index.0 aA brief history of the film industry : Movie industry themes ; A brief business history of film ; Convergence and disruption ; Fast forward to present day
A business overview of film : Key characteristics of the industry ; Structure of the industry ; New media players and their impact
Movie development : Where films come from ; Process ; Studio versus indie ; DIY filmmaking
Movie financing : Corporate financing ; Picture financing ; Crowdfunding, production incentives, soft money ; The future
Movie production : Preproduction: planning ; Production ; Postproduction ; Impact of mobile, VR/AR, and IMAX
Movie distribution : Distribution details ; The distribution agreement ; Changes in distribution: OTT, convergence, disruptors ; Impact of the Internet and mobile technology ; Direct and hybrid models ; Global influences on distribution
Movie marketing : Marketing: creating awareness for a film ; Social media ; Trends in promotion and marketing ; Film festivals and markets
Film exhibition, retail, and consumption : Exploitation: creating availability of a film ; Theatrical ; Rethinking the theatrical experience ; New business models ; From video/DVD to VOD/PPV ; Online and mobile platforms ; Cable/free-TV/cutting the cord ; Impact of global markets ; Ancillary rights
Movie accounting : GAAP versus contractual accounting ; GAAP: corporate accounting
Case studies : How to make $250 million and lose it, in a rear: the story of the film business / Stephen Greenwald ; Cell phone feature film: Tangerine ; Comic book movies take over the world: Wonder Woman ; Relying on genre: 2017 horror movie, Stephen King's It ; Netflix in movie theaters: Okja ; Contrasting film industries: Europe and Hollywood / Michael Kalb ; The nature of copyright: European author's rights versus American copyright / Michael Kalb
[Appendices] : Option and literary purchase agreement
Release for submission of materials to studio or production company
Writer theatrical short-film agreement: work for hire
Life story rights agreement
Directing agreement
Actor services agreement
Production placement release
Script readers coverage report content and format
Acceptable genre classifications
Film festivals
Online film distribution platforms
Popular movie industry trade magazines/sites  a"This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Celebrated authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has further been updated to reflect the new challenges facing the industry due to COVID-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors, changes to virtual production, the recent impact of global markets including the biggest streamers like Netflix and Amazon are disrupting and shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business. Extensive online support material accompanies the book including downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources"--cProvided by publisher. 4aIndustria cinematográfica 4aIndustria cinematográficazEstados Unidos1 aLandry, Paula 1 aKalb, Michael, d1989- 1 aGarson, Robert 08iOnline version:aGreenwald, Stephen R., 1946-tBusiness of filmbThird edition.dNew York, NY : Routledge, Taylor & Francis Group, 2023z9781003217480w(DLC) 2022017183