05633cam a2200481 i 4500 22498602 BJBSDDR 20240719122533.0 ta 220408s2023 nyua b 001 0 eng 2022017182 9781032108742 (softcover) 1032108746 (softcover) 9781003217480 (ebook) DLC eng rda DLC DLC eng pcc PN 1993.5 G816b 2023 791.430973 Greenwald, Stephen R. 1531 The business of film : a practical introduction / Stephen R. Greenwald, Paula Landry ; with additional content by Michael Kalb and Robert Garson Esq. Third edition. New York : Routledge, Taylor & Francis Group, 2023. xvii, 379 pages : illustrations ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier American Film Market presents "A Focal Press Book" -- front cover Includes bibliographical references and index. A brief history of the film industry : Movie industry themes ; A brief business history of film ; Convergence and disruption ; Fast forward to present day A business overview of film : Key characteristics of the industry ; Structure of the industry ; New media players and their impact Movie development : Where films come from ; Process ; Studio versus indie ; DIY filmmaking Movie financing : Corporate financing ; Picture financing ; Crowdfunding, production incentives, soft money ; The future Movie production : Preproduction: planning ; Production ; Postproduction ; Impact of mobile, VR/AR, and IMAX Movie distribution : Distribution details ; The distribution agreement ; Changes in distribution: OTT, convergence, disruptors ; Impact of the Internet and mobile technology ; Direct and hybrid models ; Global influences on distribution Movie marketing : Marketing: creating awareness for a film ; Social media ; Trends in promotion and marketing ; Film festivals and markets Film exhibition, retail, and consumption : Exploitation: creating availability of a film ; Theatrical ; Rethinking the theatrical experience ; New business models ; From video/DVD to VOD/PPV ; Online and mobile platforms ; Cable/free-TV/cutting the cord ; Impact of global markets ; Ancillary rights Movie accounting : GAAP versus contractual accounting ; GAAP: corporate accounting Case studies : How to make $250 million and lose it, in a rear: the story of the film business / Stephen Greenwald ; Cell phone feature film: Tangerine ; Comic book movies take over the world: Wonder Woman ; Relying on genre: 2017 horror movie, Stephen King's It ; Netflix in movie theaters: Okja ; Contrasting film industries: Europe and Hollywood / Michael Kalb ; The nature of copyright: European author's rights versus American copyright / Michael Kalb [Appendices] : Option and literary purchase agreement Release for submission of materials to studio or production company Writer theatrical short-film agreement: work for hire Life story rights agreement Directing agreement Actor services agreement Production placement release Script readers coverage report content and format Acceptable genre classifications Film festivals Online film distribution platforms Popular movie industry trade magazines/sites "This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Celebrated authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has further been updated to reflect the new challenges facing the industry due to COVID-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors, changes to virtual production, the recent impact of global markets including the biggest streamers like Netflix and Amazon are disrupting and shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business. Extensive online support material accompanies the book including downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources"-- Provided by publisher. Industria cinematográfica 1505 Industria cinematográfica Estados Unidos 1507 Landry, Paula 10863 Kalb, Michael, 1989- 37401 Garson, Robert 37402 Online version: Greenwald, Stephen R., 1946- Business of film Third edition. New York, NY : Routledge, Taylor & Francis Group, 2023 9781003217480 (DLC) 2022017183 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK sba 121642 121642 0 0 lcc 0 0 HU BJB BJB HU 2024-07-18 0 PN 1993.5 G816b 2023 00000177520 2024-07-18 00:00:00 1 2024-07-18 BK