Raz, Guy,   1975- <br/><br/>
How I built this :  the unexpected paths to success from the world's most inspiring entrepreneurs / 
Guy Raz with Nils Parker. 
 - First Mariner Books paperback edition 
 - xx, 302 pages ;  21 cm 
<br/><br/> Originally published: Boston : Houghton Mifflin Harcourt, 2020. This edition has a new preface<br/>"New York times & Wall Street journal bestseller"--Cover 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Fund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Iterate, iterate, iterate -- The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot -- The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind ; What you do with your luck -- Afterword. 
<br/><br/> "Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips). Award-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality."-- 
<br/><br/><label>ISBN: </label>9780358645580 (paperback) 0358645581 (paperback) 
<br/><br/><label>LCCN: </label>2019057804 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises.<br/>Nuevas empresas comerciales <br/>Entrepreneurship.<br/>Emprendimiento <br/>Success in business.<br/>Éxito en los negocios<br/>Businesspeople.<br/>Empresarios
<br/><br/><label>LC Class. No.: </label>HD 62.5  / R278h 2022