03501cam a22004454i 450000100090000000300080000900500170001700700030003400800410003701000170007802000300009502000270012503500240015204000620017604100080023804200080024605000240025410000220027824501310030025000420043126400360047330000270050933600260053633700280056233800270059050001560061750400510077350508610082452010320168565000300271765000330274765000220278065000200280265000250282265000280284765000200287565000160289570000180291177601260292921367578BJBSDDR20241030111721.0ta200108s2022    mau      b    001 0 eng c  a  2019057804  a9780358645580 (paperback)  a0358645581 (paperback)  a(OCoLC)on1129100129  aDLCbengcDLCerdadOCLCOdOCLCFdJQMdVP@dYGVdSDWdDLC  aeng  apcc14aHD 62.5bR278h 20221 aRaz, Guy, d1975-10aHow I built this :bthe unexpected paths to success from the world's most inspiring entrepreneurs /cGuy Raz with Nils Parker.  aFirst Mariner Books paperback edition 1aBoston :bMariner Books, c2022  axx, 302 pages ;c21 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aOriginally published: Boston : Houghton Mifflin Harcourt, 2020. This edition has a new preface
"New York times & Wall Street journal bestseller"--Cover  aIncludes bibliographical references and index.0 aIntroduction -- The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Fund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Iterate, iterate, iterate -- The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot -- The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind ; What you do with your luck -- Afterword.  a"Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips). Award-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality."--cpublisher website. 0aNew business enterprises. 4aNuevas empresas comerciales  0aEntrepreneurship. 4aEmprendimiento  0aSuccess in business. 4aÉxito en los negocios 0aBusinesspeople. 4aEmpresarios1 aParker, Nils 08iOnline version:aRaz, Guy.tHow I built thisdBoston : Houghton Mifflin Harcourt, 2020.z9780358216780w(DLC)  2019057805