03893cam a22004934i 4500 21367578 BJBSDDR 20241030111721.0 ta 200108s2022 mau b 001 0 eng c 2019057804 9780358645580 (paperback) 0358645581 (paperback) (OCoLC)on1129100129 DLC eng DLC rda OCLCO OCLCF JQM VP@ YGV SDW DLC eng pcc HD 62.5 R278h 2022 Raz, Guy, 1975- 38608 How I built this : the unexpected paths to success from the world's most inspiring entrepreneurs / Guy Raz with Nils Parker. First Mariner Books paperback edition Boston : Mariner Books, 2022 xx, 302 pages ; 21 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Originally published: Boston : Houghton Mifflin Harcourt, 2020. This edition has a new preface "New York times & Wall Street journal bestseller"--Cover Includes bibliographical references and index. Introduction -- The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Fund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Iterate, iterate, iterate -- The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot -- The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind ; What you do with your luck -- Afterword. "Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips). Award-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality."-- publisher website. New business enterprises. Nuevas empresas comerciales 15260 Entrepreneurship. Emprendimiento 379 Success in business. Éxito en los negocios 160 Businesspeople. Empresarios 6840 Parker, Nils 38609 Online version: Raz, Guy. How I built this Boston : Houghton Mifflin Harcourt, 2020. 9780358216780 (DLC) 2019057805 7 cbc pccadap 2 epcn 20 y-gencatlg lcc BK 122092 122092 0 0 lcc 0 0 CS BJB BJB CS 2024-09-25 0 HD 62.5 R278h 2022 00000177568 2024-09-25 00:00:00 1 2024-09-25 BK