02415cam a2200445 i 450000100090000000300080000900500170001700700030003400800410003701000170007802000300009502000270012502000260015204000280017804100080020604200080021405000280022208200160025010000370026624501180030325000190042126400840044030000400052433600260056433700280059033800270061850400670064550505910071252002640130365000210156765000280158865000180161665000200163465000270165465000260168165000510170765000600175870000180181877601330183621437472BJBSDDR20241115144902.0ta200219s2020    nyua     b    001 0 eng    a  2020004002  a9780062970299 (hardcover)  a0062970291 (hardcover)  z9780062970305 (ebook)  aDLCbengcDLCerdadDLC  aeng  apcc14aHF 5415.332bD718z 202000a339.4/708421 aDorsey, Jason R. q(Jason Ryan) 10aZconomy :bhow Gen Z will change the future of business-and what to do about it /cJason Dorsey and Denise Villa.  aFirst edition. 1aNew York, NY :bHarper Business, an imprint of HarperCollinsPublishers, c2020.  a274 pages :billustrations ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references (pages 247-257) and index.0 aIntroduction: Gen Z is here
The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending
Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness
How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential
Looking ahead: The disruptive 10
Conclusion: Gen Z is just getting started  a"Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"--cProvided by publisher. 0aYoung consumers. 4aConsumidores jóvenes  0aGeneration Z. 4aGeneración Z  0aOrganizational change. 4aCambio organizacional 0aIntergenerational relationsxEconomic aspects. 4aRelaciones intergeneracionales xAspectos económicos 1 aVilla, Denise08iOnline version:aDorsey, Jason R. (Jason Ryan).tZconomydNew York, NY : HarperBusiness, [2020]z9780062970305w(DLC) 2020004003