02683cam a2200493 i 4500 21437472 BJBSDDR 20241115144902.0 ta 200219s2020 nyua b 001 0 eng 2020004002 9780062970299 (hardcover) 0062970291 (hardcover) 9780062970305 (ebook) DLC eng DLC rda DLC eng pcc HF 5415.332 D718z 2020 339.4/70842 Dorsey, Jason R. (Jason Ryan) 38974 Zconomy : how Gen Z will change the future of business-and what to do about it / Jason Dorsey and Denise Villa. First edition. New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 2020. 274 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 247-257) and index. Introduction: Gen Z is here The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential Looking ahead: The disruptive 10 Conclusion: Gen Z is just getting started "Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"-- Provided by publisher. Young consumers. Consumidores jóvenes 39504 Generation Z. Generación Z 39505 Organizational change. Cambio organizacional 1965 Intergenerational relations Economic aspects. Relaciones intergeneracionales Aspectos económicos 39506 Villa, Denise 38975 Online version: Dorsey, Jason R. (Jason Ryan). Zconomy New York, NY : HarperBusiness, [2020] 9780062970305 (DLC) 2020004003 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 122259 122259 0 0 lcc 0 0 CS BJB BJB CS 2024-10-17 0 HF 5415.332 D718z 2020 00000181801 2024-10-17 00:00:00 1 2024-10-17 BK