Zconomy
how Gen Z will change the future of business-and what to do about it
Dorsey, Jason R. (Jason Ryan)
creator
Villa, Denise
text
bibliography
nyu
2020
First edition.
monographic
eng
274 pages : illustrations ; 24 cm
"Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"--
Introduction: Gen Z is here
The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending
Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness
How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential
Looking ahead: The disruptive 10
Conclusion: Gen Z is just getting started
Jason Dorsey and Denise Villa.
Includes bibliographical references (pages 247-257) and index.
Young consumers
Consumidores jóvenes
Generation Z
Generación Z
Organizational change
Cambio organizacional
Intergenerational relations
Economic aspects
Relaciones intergeneracionales
Aspectos económicos
HF 5415.332 D718z 2020
339.4/70842
Zconomy
Dorsey, Jason R. (Jason Ryan).
New York, NY : HarperBusiness, [2020]
(DLC) 2020004003
9780062970299 (hardcover)
0062970291 (hardcover)
2020004002
DLC
200219
20241115144902.0
21437472
eng