Keeley, Larry <br/><br/>
Ten types of innovation :  the discipline of building breakthroughs / 
Larry Keeley, Ryan Pikkel, Brian Quinn, Helen Walters. 
 - Hoboken, NJ :  John Wiley & Sons Inc.,  2013. 
 - xv, 257 pages :  illustrations ;  19 x 24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part. 1. Innovation: a new discipline is leaving the lab. Rethink innovation: Eradicate lore, substitute logic<br/>Part. 2. Ten types of innovation: the building blocks of breakthroughs. The ten types: an overview<br/>Profit model: How you make money<br/>Network: How you connect with others to create value<br/>Structure: How you organize and align your talent and assets<br/>Process: How you use signature or superior methods to do your work<br/>Product performance: How you develop distinguishing features and functionality<br/>Product system: How you create complementary products and services<br/>Service: How you support and amplify the value of your offerings<br/>Channel: How you deliver your offerings to customers and users<br/>Brand: How you represent your offerings and business<br/>Customer engagement: How you foster compelling interactions<br/>Part. 3. More is mightier: mix and match innovation types for greater impact<br/>Go beyond products: How to avoid being easily copied<br/>Strength in numbers: Innovations using a combination of types generate better returns<br/>Part. 4. Spot the shifts: see the conditions that birth breakthroughs. Mind the gap: Uncover your blind spots<br/>Challenge convention: See where your competitors are focusing<br/>and then make different choices<br/>Pattern recognition: See how industries and markets shift<br/>and learn from those who saw the signs and acted on them<br/>Part. 5. Leading innovation: use better plans to build breakthroughs<br/>Declare intent: By being clear about where and how you will innovate, you massively increase your odds of success<br/>Innovative tactics: A toolkit that turns the Ten Types into building blocks for innovation<br/>Using the innovation playbook: A selection of plays (and the combinations of tactics you'll need to implement them)<br/>Part. 6. Fostering innovation: installing effective innovation inside your organization<br/>Get cracking: Everyone is afraid of the unfamiliar. Here's how to innovate anyway<br/>Sponsors and authors: Great firms make sure that innovation is not optional<br/>Installing innovation: Don't worry about culture. Build a systemic capability<br/>Execute effectively: Principles for bringing your innovations to market on time and on budget<br/>Part. 7. Appendix: putting these principles into practice: Go beyond the book to create your own innovation revolution 
<br/><br/> "Based on over three decades of path-breaking work on innovation effectiveness, [this work] will help you and your teams know what to do when the stakes are high, time is short, and you really to build a breakthrough."--P. [4] of cover. 
<br/><br/><label>ISBN: </label>9781118504246 1118504240 
<br/><br/><label>LCCN: </label>2012554763 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016199380  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Capacidad creativa en los negocios <br/>Organizational effectiveness.<br/>Eficacia organizacional 
<br/><br/><label>LC Class. No.: </label>HD 53  / K26t 2013 
<br/><br/><label>Dewey Class. No.: </label>658.4/063