the discipline of building breakthroughs Keeley, Larry creator Pikkel, Ryan Quinn, Brian Walters, Helen text bibliography nju Hoboken, NJ John Wiley & Sons Inc. 2013 monographic eng

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xv, 257 pages : illustrations ; 19 x 24 cm. "Based on over three decades of path-breaking work on innovation effectiveness, [this work] will help you and your teams know what to do when the stakes are high, time is short, and you really to build a breakthrough."--P. [4] of cover. Part. 1. Innovation: a new discipline is leaving the lab. Rethink innovation: Eradicate lore, substitute logic Part. 2. Ten types of innovation: the building blocks of breakthroughs. The ten types: an overview Profit model: How you make money Network: How you connect with others to create value Structure: How you organize and align your talent and assets Process: How you use signature or superior methods to do your work Product performance: How you develop distinguishing features and functionality Product system: How you create complementary products and services Service: How you support and amplify the value of your offerings Channel: How you deliver your offerings to customers and users Brand: How you represent your offerings and business Customer engagement: How you foster compelling interactions Part. 3. More is mightier: mix and match innovation types for greater impact Go beyond products: How to avoid being easily copied Strength in numbers: Innovations using a combination of types generate better returns Part. 4. Spot the shifts: see the conditions that birth breakthroughs. Mind the gap: Uncover your blind spots Challenge convention: See where your competitors are focusing and then make different choices Pattern recognition: See how industries and markets shift and learn from those who saw the signs and acted on them Part. 5. Leading innovation: use better plans to build breakthroughs Declare intent: By being clear about where and how you will innovate, you massively increase your odds of success Innovative tactics: A toolkit that turns the Ten Types into building blocks for innovation Using the innovation playbook: A selection of plays (and the combinations of tactics you'll need to implement them) Part. 6. Fostering innovation: installing effective innovation inside your organization Get cracking: Everyone is afraid of the unfamiliar. Here's how to innovate anyway Sponsors and authors: Great firms make sure that innovation is not optional Installing innovation: Don't worry about culture. Build a systemic capability Execute effectively: Principles for bringing your innovations to market on time and on budget Part. 7. Appendix: putting these principles into practice: Go beyond the book to create your own innovation revolution Larry Keeley, Ryan Pikkel, Brian Quinn, Helen Walters. Includes bibliographical references and index. Creative ability in business Capacidad creativa en los negocios Organizational effectiveness Eficacia organizacional HD 53 K26t 2013 658.4/063 9781118504246 1118504240 2012554763 http://www.loc.gov/catdir/enhancements/fy1313/2012554763-d.html http://www.loc.gov/catdir/enhancements/fy1313/2012554763-t.html http://www.loc.gov/catdir/enhancements/fy1313/2012554763-d.html http://www.loc.gov/catdir/enhancements/fy1313/2012554763-t.html TOH 130626 20241112154231.0 17792154 eng