Baltzan, Paige creator author. text bibliography nyu 2022 Ninth edition. monographic eng

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xxx, 494, [44] pages : color illustrations ; 29 cm "Unlike any other MIS text, Business Driven Technology, 9e, discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs"-- Unit 1. Achieving Business SuccessChapter 1: Business Driven TechnologyChapter 2: Identifying Competitive AdvantagesChapter 3: Strategic Initiatives for Implementing Competitive AdvantagesChapter 4: Measuring the Success of Strategic InitiativesChapter 5: Organizational Structures That Support Strategic Initiatives Unit 2. Exploring Business IntelligenceChapter 6: Valuing and Storing Organizational Information—DatabasesChapter 7: Accessing Organizational Information—Data WarehousesChapter 8: Understanding Data’s Impact on Business Unit 3. Streamlining Business OperationsChapter 9: Enabling the Organization—Decision MakingChapter 10: Extending the Organization—Supply Chain ManagementChapter 11: Building a Customer-Centric Organization—Customer Relationship ManagementChapter 12: Integrating the Organization from End to End—Enterprise Resource Planning Unit 4. Building InnovationChapter 13: Creating Innovative OrganizationsChapter 14: E businessChapter 15: Creating Collaborative Partnerships Unit 5. Transforming OrganizationsChapter 16: Integrating Wireless Technology in BusinessChapter 17: Developing Software to Streamline Ages 18+ McGraw-Hill Education. juvenile Paige Baltzan. Includes bibliographical references and index. Information technology Management Tecnologías de la información Administración Management information systems Sistemas de información en administración Information resources management Administración de recursos de información Industrial management Technological innovations Administración industrial Innovaciones tecnológicas Gestión industrial Innovaciones tecnológicas HD 30.2 B197b 2022 658.4/038 9781260727814 (hardcover) 1260727815 (hardcover) 9781264218813 (loose-leaf edition) 2020052583 DLC 201120 20250211123308.0 21806488 eng