04444cam a2200541 i 4500 23199524 BJBSDDR 20251028162149.0 ta 230624s2022 nyuaf b 001 0deng d 2023276699 020655713 Uk 9780063009813 (hardcover) 0063009811 (hardcover) (OCoLC)on1312919146 NjBwBT eng rda FSP FSP OCLCQ OQX OCLCO DLC eng lccopycat n-us--- HD 9696.2 M625a 2022 338.7/610040973 Mickle, Tripp 40587 After Steve : how Apple became a trillion-dollar company and lost its soul / Tripp Mickle. First edition. New York, NY : William Morrow, an imprint of HarperCollinsPublishers, 2022. xvi, 495 pages, 8 unnumbered pages of plates : illustrations (colour, and black and white) ; 24 cm. text txt rdacontent still image sti rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 421-479) and index. One more thing -- The artist -- The operator -- Keep him -- Intense determination -- Fragile ideas -- Possibilities -- Can't innovate -- The crown -- Deals -- Blowout -- Pride -- Out of fashion -- Fuse -- Accountants -- Security -- Hawaii days -- Smoke -- The Jony 50 -- Power moves -- Not working -- A billion pockets -- Yesterday. This book examines the path of Apple after the death of Steve Jobs and how the selection of Tim Cook as his successor led to the prioritization of revenue growth over innovation. Steve Jobs called Jony Ive his spiritual partner at Apple. The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul Cook, Timothy D., 1960- Ive, Jonathan, 1967- Cook, Timothy D. (Timothy Donald), 1960- 23526 Ive, Jonathan Paul, 1967- 23525 Apple Computer, Inc. Apple Computer, Inc. History. Apple Computer Incorporated 1595 Computer industry United States History. Industria de los computadores Estados Unidos Historia 6993 Informatique Industrie États-Unis Histoire. Informática Industria y comercio 40883 Estados Unidos 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK dpf 122811 122811 0 0 lcc 0 0 CS BJB BJB CS 2025-02-12 0 HD 9696.2 M625a 2022 00000173318 2025-02-12 00:00:00 1 2025-02-12 BK