TY  - BOOK
AU  - Wong,Brian A.
TI  - The tao of Alibaba: inside the Chinese digital giant that is changing the world 
SN  - 9781541701656 (hardcover)
AV  - HF 5548.325 W872t 2022
U1  - 381/.1420951 
PY  - 2022///
CY  - New York
PB  - PublicAffairs
KW  - Alibaba (Firm)
KW  - Alibaba Group
KW  - Electronic commerce
KW  - China
KW  - Comercio electrónico
KW  - Internet marketing
KW  - Marketing en Internet
N1  - Includes bibliographical references (pages 283-293) and index; Introduction
Part I: The Alibaba journey. Early days: open sesame
Alibaba meets the world: The rise of China's digital economy
Alibaba's ecosystem: The everything platform
Part II: The secret sauce. East meets West: Finding the tao
Mission, vision, and values: Why are we here?
Strategy: The road map
Organization and people: Heart, head, and hand
Performance management: Going beyond KPIs
Leadership: Leading without leading
Part III: The new digital frontier. Inclusive development: From hickory nuts to a new development paradigm
Going global: the students become the teachers
The new road ahead: The tao of 1s and 0s
N2  - "If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities for millions of small businesses worldwide. This book reveals the Tao of Alibaba-the company's "secret sauce"-a consciously cultivated ethos and spirit that has enabled Alibaba to weather tough times (including its recent setbacks with the Chinese government) and persist toward a common mission. It is a blueprint of the company's management philosophy, crystalized into the most important elements that have driven its success, and it provides a road map for how to incorporate these principles into any organization's operations. Wong distills his 20 years of experience inside the company to show readers how to align their organization's capabilities with performance-maximizing tools in order to achieve success. But most importantly, the Tao of Alibaba teaches the pursuit of greater purpose and meaning, steering entrepreneurs to view their ventures as a vehicle for having profound and lasting impacts on their communities. Ultimately, the lessons shared in The Tao of Alibaba will serve as timeless tools for any entrepreneur seeking to configure their organization toward purpose and impact"--
ER  -