03382cam a2200469 i 4500 19866855 BJBSDDR 20250304153222.0 a|||||r|||| 00| 0 ta 170807s2018 nyu b 001 0 eng 2017019309 9781632866745 (hardcover : alk. paper) 1632866749 (hardcover : alk. paper) 9781632866769 (ePub) DLC eng DLC rda DLC eng pcc HM 742 A441v 2018 303.48/33 Allocca, Kevin 40601 Videocracy : how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching / Kevin Allocca. New York, NY : Bloomsbury USA, an imprint of Bloomsbury Publishing Plc, 2018. xv, 335 pages : illustrations ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. At the zoo Creating entertainment in the Auto-Tune era The language of remixing and the pure joy of a cat flying through space Some music that I used to know The ad your ad could smell like The world is watching I learned it on YouTube Niche : the new mainstream Scratching the itch Going viral What videos do for us The new talent "From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style," the "Bed Intruder Song," an AsapSCIENCE explainer, Rebecca Black's "Friday," or the "Evolution of Dance," Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--among many others--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips."--Jacket YouTube (Electronic resource) You Tube (Medios electrónicos) 28439 Internet videos Social aspects. Videos en internet 16180 Information society. Sociedad de la información 1624 Popular culture. Cultura popular 1993 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 122819 122819 0 0 lcc 0 0 CS BJB BJB CS 2025-02-12 0 HM 742 A441v 2018 00000173310 2025-02-12 00:00:00 1 BK