04962cam a2200541 i 450000100090000000300080000900500170001700700030003400800410003701000170007801500190009501600180011402000280013202000250016002000280018502000350021303500240024804000620027204100080033404200080034204300120035005000260036210000310038824500980041926400380051730000240055533600260057933700280060533800270063338600150066038600210067538600230069650400670071950505350078652026890132160000290401060000310403965000350407065000150410565000520412065000620417265000380423465000440427265000300431665000320434665000200437865000220439823761488BJBSDDR20250304154909.0ta240702s2023    nyu    e b    001 0deng    a  2024440285  aGBC3831472bnb7 a0210396842Uk  a9780593299753 hardcover  a0593299752 hardcover  a9780593299777 paperback  z9780593299760qelectronic book  a(OCoLC)on1345221355  aDLCbengerdacDLCdOCLCFdBDXdCCPLGdOCLdFHPdWRFdDLC  aeng  apcc  an-us---14aPN 4867.2bS643t 20231 aSmith, Ben c(Journalist) 10aTraffic :bgenius, rivalry, and delusion in the billion-dollar race to go viral /cBen Smith. 1aNew York :bPenguin Press,c2023.  a343 pages ;c21 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aMen2lcdgt  aAmericans2lcdgt  aJournalists2lcdgt  aIncludes bibliographical references (pages 307-324) and index.00tThe bet --tTraffic control --tBlack people love us --tDrudge --tContagious --tValleywag --tPlateau --tSideboob --t$5 a view --tGirly Gawker --tPolitics --tDigging Obama --t$100 million --tUnique visitors --tBreitbart dot com --tDicks --tSold --tNews feeds --tThe scoop --tLilyBoo --tUpworthy --tBenny --tDisney --tThe dress --t$850 million --tDinosaurs --tGawker on trial --tSentiment --tThe dossier --tExile --tDown arrow --tMeaningful social engagement --tLayoffs --tBaked Alaska --gConclusion.  a"The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and Buzzfeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale in the first two decades of the 21st century helped release the dark forces that would overtake the internet and American society. If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and the impact of climate change. The curtain opens in Soho in the early 2000's, in that brief moment after the first dotcom crash and before Google, Apple, and Facebook exploded, when it seemed that New York City rather than Silicon Valley might become tech's center of gravity. There, within a few square blocks, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier crew at HuffPost and Buzzfeed were building the foundations of click-bait media. It was tech's age of innocence: the old establishment might have been discredited by the Iraq War, but digital news would facilitate the spread of truth. Progressive activists were first to the scene, and for a while it seemed they were the scene. After all, didn't they get Barack Obama elected? Ben Smith, who would go on to earn a controversial reputation as Buzzfeed's editor-in-chief, was either there or talked to everyone who was, and in his trademark fashion, he chronicles it all with marvelous lucidity scored with dark wit, sparing no one--and certainly not himself. Denton and Gawker were seen at the time as the black hats, but in Smith's hands the story is much more nuanced: yes, Denton's ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton's Gawker perished because his focus on clicks was relentlessly content-agnostic. But as with the proverbial sorcerer's apprentice, unintended consequences began to gain momentum. At the heart of Traffic is one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. As Smith and his colleagues and rivals thought they were inventing digital media, other figures, flickering around the margins of their story, had different designs. People like Steve Bannon and Andrew Breitbart and Gavin McInnes and Chris Poole, the creator of 4chan, all seemed like minor characters in the narrative in which Nick and Jonah and crew were the stars. By 2020, any reasonable observer might wonder if the opposite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading"--cProvided by publisher.14aPeretti, Jonah, d1974- 14aDenton, Nicholas, d1991-  0aNews Web siteszUnited States. 4aWeb sites  0aDigital mediaxEconomic aspectszUnited States. 4aMedios digitales xAspectos económicos zEstados Unidos 0aInternet industryzUnited States. 4aIndustria del InternetzEstados Unidos  0aInternetxSocial aspects. 4aInternetxAspectos sociales 0aDisinformation. 4aDesinformación