03922cam a2200505 i 4500 22519914 BJBSDDR 20250304163659.0 ta 220419s2022 mauad 001 0 eng 2022013318 9781647823498 (hardcover) 1647823498 (hardcover) 9781647823504 (epub) MH/DLC eng rda DLC eng pcc HD 58.8 W843f 2022 658.4/06 Woerner, Stephanie L. 35417 Future ready : the four pathways to capturing digital value / Stephanie L. Woerner, Peter Weill, Ina M. Sebastian. Boston, Massachusetts : Harvard Business Review Press, 2022. 241 pages : illustrations, charts ; 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. Introduction: Creating the Future Ready Firm -- :Four Pathways to Future Ready -- Pathway One: Industrialize first to... -- Pathway Two: Delight customers and... -- Pathway Three: Stairsteps to create incremental value -- Pathway Four: Create a new unit for... -- Leading the Transformation. "As the world continues to become more fully digitized, it seems like almost every company you can think of-including your own-has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction. This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language-a playbook-to guide and motivate their employees and keep everyone focused on a common goal. Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies-BBVA, CEMEX, DBS, Fidelity, Maersk, and many others-the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey. The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas. Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound business transformation. Future Ready is your playbook for becoming a top performer in the digital economy"-- Provided by publisher. Organizational change. Cambio organizacional 1965 Success in business. Éxito en los negocios 160 Information technology Management. Tecnologías de la información Administración 4019 Business enterprises Technological innovations. Empresas Innovaciones tecnológicas. 3562 Weill, Peter, 1955- 35416 Sebastian, Ina M. 40692 Online version: Woerner, Stephanie. Future ready Boston, Massachusetts : Harvard Business Review Press, [2022] 9781647823504 (DLC) 2022013319 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK dpf 122832 122832 0 0 lcc 0 0 CS BJB BJB CS 2025-02-18 0 HD 58.8 W843f 2022 00000173321 2025-02-18 00:00:00 1 2025-02-18 BK