03002cam a2200457 i 4500 22721035 BJBSDDR 20250730134040.0 a|||||r|||| 00| 0 ta 220726s2023 nyua b 001 0 eng 2022032389 9780231198844 (hardback) 0231198841 (hardback) 9780231552837 (ebook) DLC eng rda DLC DLC eng pcc BF 449 I97t 2023 153.4/3 Iyengar, Sheena 40782 Think bigger : how to innovate / Sheena Iyengar. New York : Columbia University Press, 2023. x, 238 pages : illustrations ; 23 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Columbia Business School publishing Includes bibliographical references (pages 215-227) and index. What is Think Bigger? The creative brain Step 1: choose the problem Step 2: break down the problem Step 3: compare wants Step 4: search in and out of the box Step 5: choice map Step 6: the third eye "Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop setting. The heart of the method is a wide and thorough search for relevant examples beyond what you currently know: that is how you think bigger. Some steps make sure the problem itself is realistic, ambitious, and something that matches your own desires - so you truly want to solve it. Other steps help you arrive at a new combination of relevant examples that solve the problem in a way that other people understand and accept. They call this method Think Bigger, and this eponymous book will cover the theoretical concepts, leading teachers and students through the method step-by-step. There are six major steps in all, each presented as a teaching session lecture-style and as a chapter in the book. The course exercises are covered in a separate Workbook"-- Provided by publisher. Problem solving. Resolución de problemas 2039 Creative thinking. Pensamiento creativo 4036 Online version: Iyengar, Sheena. Think bigger New York : Columbia University Press, [2023] 9780231552837 (DLC) 2022032390 Columbia Business School publishing 9519 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 122859 122859 0 0 lcc 0 0 HU BJB BJB HU 2025-02-24 0 BF 449 I97t 2023 00000173381 2025-02-24 00:00:00 1 BK