TY  - BOOK
AU  - Iyengar,Sheena
TI  - Think bigger: how to innovate 
T2  - Columbia Business School publishing 
SN  - 9780231198844 (hardback)
AV  - BF 449 I97t 2023
U1  - 153.4/3 
PY  - 2023///
CY  - New York
PB  - Columbia University Press
KW  - Problem solving
KW  - Resolución de problemas
KW  - Creative thinking
KW  - Pensamiento creativo
N1  - Includes bibliographical references (pages 215-227) and index; What is Think Bigger?
The creative brain
Step 1: choose the problem
Step 2: break down the problem
Step 3: compare wants
Step 4: search in and out of the box
Step 5: choice map
Step 6: the third eye
N2  - "Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop setting. The heart of the method is a wide and thorough search for relevant examples beyond what you currently know: that is how you think bigger. Some steps make sure the problem itself is realistic, ambitious, and something that matches your own desires - so you truly want to solve it. Other steps help you arrive at a new combination of relevant examples that solve the problem in a way that other people understand and accept. They call this method Think Bigger, and this eponymous book will cover the theoretical concepts, leading teachers and students through the method step-by-step. There are six major steps in all, each presented as a teaching session lecture-style and as a chapter in the book. The course exercises are covered in a separate Workbook"--
ER  -