02925cam a2200361 i 450000100090000000300080000900500170001700700030003400800410003701000170007802000300009502000270012502000260015204000280017804100080020604200080021405000220022208200130024410000250025724500870028225000380036926400390040730000430044633600260048933700280051533800270054350400670057050501870063752015470082465000310237165000260240277601350242820849731BJBSDDR20250324152910.0ta190212s2020 nyu b 001 0 eng  a 2018038232 a9780735210943 (paperback) a0735210942 (paperback) z9780735210950 (ebook) aDLCbengcDLCerdadDLC aeng apcc14aP 120bM478b 202000a302.23/11 aMcCulloch, Gretchen 10aBecause internet :bunderstanding the new rules of language /cGretchen McCulloch. aFirst Riverhead paperback edition 1aNew York :bRiverhead Books,c2020 a326 pages : billustrations ; c21 cm. atextbtxt2rdacontent aunmediatedbn2rdamedia avolumebnc2rdacarrier aIncludes bibliographical references (pages 278-316) and index.0 aInformal writing Language and society Internet people Typographical tone of voice Emoji and other internet gestures How conversations change Memes and internet culture A new metaphor a"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why "sparkly tildes" succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"--cProvided by publisher. 0aLanguage and the Internet. 4aInglésxGramática08iOnline version:aMcCulloch, Gretchen, author.tBecause internetdNew York : Riverhead Books, 2019z9780735210950w(DLC) 2019009439