Croll, Alistair

Lean analytics : use data to build a better startup faster / Alistair Croll, Benjamin Yoskovitz. - 1st ed. - Sebastopol, CA : O'Reilly, c2013. - xxiv, 409 pages : illustrations ; 24 cm. - The lean series . - LEAN series .

Includes bibliographical references (page 393) and index.

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word.

9781449335670 (hbk.) 1449335675 (hbk.)

2013370697

GBB2A2397 bnb

016186691 Uk


New business enterprises.
Nuevas empresas
Entrepreneurship.
Emprendimiento
Success in business.
Éxito en los negocios
Competencia empresarial

HD 62.5 / C944l 2013

658.834