TY  - BOOK
AU  - Croll,Alistair
AU  - Yoskovitz,Benjamin
TI  - Lean analytics: use data to build a better startup faster 
T2  - The lean series
SN  - 9781449335670 (hbk.)
AV  - HD 62.5 C944l 2013
U1  - 658.834 
PY  - 2013///
CY  - Sebastopol, CA :  
PB  - O'Reilly
KW  - New business enterprises
KW  - Nuevas empresas
KW  - Entrepreneurship
KW  - Emprendimiento
KW  - Success in business
KW  - Éxito en los negocios
KW  - Competencia empresarial
N1  - Includes bibliographical references (page 393) and index
N2  - Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word
ER  -