TY - BOOK AU - Gadsden,Nonie AU - Lanford Joy,Kate AU - Axelrod,John P. TI - America goes modern: the rise of the industrial designer SN - 0878468854 AV - TS 23 G126a 2022 U1 - 745.2 PY - 2022/// CY - Boston, Massachusetts PB - MFA Publications, Museum of Fine Arts, Boston KW - Museum of Fine Arts, Boston KW - Museo de Bellas Artes (Boston) KW - Industrial design KW - United States KW - History KW - 20th century KW - Diseño industrial KW - Historia KW - Estados Unidos KW - Siglo XX KW - Decorative arts KW - Artes decorativas N1 - Includes bibliographical references and index; Collector's foreword / John P. Axelrod Modern by design Skyscrapers Electric light Nightlife Transportation Plastics N2 - During the 1920s and 1930s, the speed of modern life in the United States accelerated by the invention of cars, airplanes, electrical lighting, telephones, and mass-media marketing, changed how people lived their lives, and the objects they chose to live with. Through the power of design — form, color, ornament, and materials — the earliest industrial designers created a modern aesthetic that came to represent America hopes, dreams, and fantasies. America Goes Modern explores these designers' achievements through close examination of selected masterworks. Each of these exceptional objects offers a window into the social, cultural, technological, and economic world in which they were made and used. The book features sleek furniture, colorful ceramics, streamlined metalwares, and innovative plastics, from the leading designers of the era, including Paul Frankl, Donald Deskey, and Belle Kogan."--Back cover ER -