03203cam a2200445 i 450000100090000000300080000900500170001700600190003400700030005300800410005601000170009702000300011402000270014402000260017104000280019704100080022504200080023305000240024108200140026510000340027924501250031326400670043830000440050533600260054933700280057533800270060350000200063050504400065052011830109065000400227365000570231365000500237065000260242065000390244665000340248565000290251965000290254870000250257777601550260223348108BJBSDDR20250618160838.0a|||||r|||| 00| 0 ta231012s2024    maua          001 0 eng    a  2023046078  a9781647826253 (hardcover)  a164782625X (hardcover)  z9781647826260q(epub)  aDLCbengerdacDLCdDLC  aeng  apcc14aHD 30.2bG721f 202400a658.4/0381 aGovindarajan, Vijay, d1949- 10aFusion strategy :bhow real-time data and AI will power the industrial future /cVijay Govindarajan, Venkat Venkatraman. 1aBoston, Massachusetts :bHarvard Business Review Press,c2024.  avi, 214 pages :billustrations ;c25 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes index.0 aPart one: when steel meets silicon -- The industrial past is prologue -- Digital upstarts vanquished consumer giants -- Industrial giants are striking back -- Four battlegrounds -- Part two: vectors of value -- The battle of brilliant machines -- The race for remarkable services results -- The showdown of smart systems -- The clash of custom solutions -- Part three: conquering the fusion frontier -- Fusion principles and practices.  a"Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"--cProvided by publisher. 0aInformation technologyxManagement. 4aTecnologías de la informaciónxAdministración  4aAdministración de recursos de información 0aBig dataxManagement. 4aAdministración de bases de datos 4aBig data xAspectos sociales  0aArtificial intelligence. 4aInteligencia artificial 1 aVenkatraman, Venkat 08iOnline version:aGovindarajan, Vijay.tFusion strategydBoston, Massachusetts : Harvard Business Review Press, [2024]z9781647826260w(DLC) 2023046079