03453cam a2200493 i 4500 23348108 BJBSDDR 20250618160838.0 a|||||r|||| 00| 0 ta 231012s2024 maua 001 0 eng 2023046078 9781647826253 (hardcover) 164782625X (hardcover) 9781647826260 (epub) DLC eng rda DLC DLC eng pcc HD 30.2 G721f 2024 658.4/038 Govindarajan, Vijay, 1949- 41832 Fusion strategy : how real-time data and AI will power the industrial future / Vijay Govindarajan, Venkat Venkatraman. Boston, Massachusetts : Harvard Business Review Press, 2024. vi, 214 pages : illustrations ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. Part one: when steel meets silicon -- The industrial past is prologue -- Digital upstarts vanquished consumer giants -- Industrial giants are striking back -- Four battlegrounds -- Part two: vectors of value -- The battle of brilliant machines -- The race for remarkable services results -- The showdown of smart systems -- The clash of custom solutions -- Part three: conquering the fusion frontier -- Fusion principles and practices. "Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"-- Provided by publisher. Information technology Management. Tecnologías de la información Administración 4019 Administración de recursos de información 3668 Big data Management. Administración de bases de datos 1628 Big data Aspectos sociales 19637 Artificial intelligence. Inteligencia artificial 2016 Venkatraman, Venkat 41834 Online version: Govindarajan, Vijay. Fusion strategy Boston, Massachusetts : Harvard Business Review Press, [2024] 9781647826260 (DLC) 2023046079 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 123319 123319 0 0 lcc 0 0 CS BJB BJB CS 2025-05-01 0 HD 30.2 G721f 2024 00000189323 2025-05-01 00:00:00 1 BK