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  <titleInfo>
    <title>Fusion strategy</title>
    <subTitle>how real-time data and AI will power the industrial future</subTitle>
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  <name type="personal">
    <namePart>Govindarajan, Vijay</namePart>
    <namePart type="date">1949-</namePart>
    <role>
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  <name type="personal">
    <namePart>Venkatraman, Venkat</namePart>
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    <dateIssued encoding="marc">2024</dateIssued>
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    <extent>vi, 214 pages : illustrations ; 25 cm</extent>
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  <abstract>"Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"--</abstract>
  <tableOfContents>Part one: when steel meets silicon -- The industrial past is prologue -- Digital upstarts vanquished consumer giants -- Industrial giants are striking back -- Four battlegrounds -- Part two: vectors of value -- The battle of brilliant machines -- The race for remarkable services results -- The showdown of smart systems -- The clash of custom solutions -- Part three: conquering the fusion frontier -- Fusion principles and practices.</tableOfContents>
  <note type="statement of responsibility">Vijay Govindarajan, Venkat Venkatraman.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Information technology</topic>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Tecnologías de la información</topic>
    <topic>Administración</topic>
  </subject>
  <subject>
    <topic>Administración de recursos de información</topic>
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  <subject authority="lcsh">
    <topic>Big data</topic>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Administración de bases de datos</topic>
  </subject>
  <subject>
    <topic>Big data</topic>
    <topic>Aspectos sociales</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Artificial intelligence</topic>
  </subject>
  <subject>
    <topic>Inteligencia artificial</topic>
  </subject>
  <classification authority="lcc">HD 30.2 G721f 2024</classification>
  <classification authority="ddc">658.4/038</classification>
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      <publisher>Boston, Massachusetts : Harvard Business Review Press, [2024]</publisher>
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    <identifier type="local">(DLC) 2023046079</identifier>
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  <identifier type="isbn">9781647826253 (hardcover)</identifier>
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