communicate more effectively in the real world Rogers, Todd (College teacher) 1977- creator author. Lasky-Fink, Jessica author. text bibliography nyu 2023 monographic eng viii, 242 pages : illustrations ; 24 cm "We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"-- Part one. Engaging the reader Get inside your reader's head Think like a busy reader Know your goals Part two. Six principles of effective writing First principle: less is more Second principle: make reading easy Third principle: design for easy navigation Fourth principle: use enough formatting but no more Fifth principle: tell readers why they should care Sixth principle: make responding easy Part three. Putting the principles to work Tools, tips, and FAQs Our words, our selves Now what? Checklist Appendix: words and alternatives Todd Rogers and Jessica Lasky-Fink. On jacket, the title is given as: "You are writing more than ever, competing for the attention of busy readers who skim." All of these words are crossed out, except for "Writing for busy readers." Includes bibliographical references (pages 213-234) and index. Authorship Handbooks, manuals, etc Autoría Manuales Communication Handbooks, manuals, etc Comunicación Manuales Arte de escribir Manuales PN 147 R729w 2023 808.02 Rogers, Todd (College teacher). [New York, NY] : Dutton, [2023] (DLC) 2023020095 9780593187487 (hardcover) 0593187482 (hardcover) 2023020094 DLC 060525 20250507102220.0 23164072 eng