02396cam a2200433 i 4500 23552711 BJBSDDR 20250618163950.0 a|||||r|||| 00| 0 ta 240206s2023 nyu er 001 0 eng d 2023279721 9781454949060 1454949066 (OCoLC)on1367847390 TOH eng rda TOH SO$ YDX OCLCO DLC eng lccopycat HF 5415.1255 L699o 2023 650.1 Licht, Aliza, 1974- 42156 On brand : shape your narrative, share your vision, shift their perception / Aliza Licht. New York : Union Square & Co., an imprint of Sterling Publishing Co., Inc., 2023. 296 pages ; 22 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand--it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you." Adapted from front jacket flap. Branding (Marketing) Branding (Mercadeo) 15574 Career development. Desarrollo profesional 677 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK LLH 123529 123529 0 0 lcc 0 0 CS BJB BJB CS 2025-05-21 0 HF 5415.1255 L699o 2023 00000193180 2025-05-21 00:00:00 1 2025-05-21 BK