Tesla, Elon Musk, and the bet of the century Higgins, Tim (journalist) creator text bibliography nyu 2022 First Anchoor Books edition monographic eng xvi, 377 pages ; 21 cm "Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the perfect car Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the mid 2000s, electric cars were novelties, trotted out and thrown on the scrapheap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was faster, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by creditors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future"-- Prologue: The beginning A really expensive car. This time could be different ; The ghost of EV1 ; Playing with fire ; A not-so-secret plan ; Mr. Tesla ; The man in black ; White whale ; Eating glass The best car. Special forces ; New friends & old enemies ; Road show ; Just like Apple ; $50 a share ; Ultra hardcore ; One dollar ; A giant returns ; Into the heart of Texas A car for everybody. Giga ; Going global ; Barbarians at the garage ; Labor pains ; Close to S-E-X ; Changing course ; Elon's inferno ; Sabotage ; Twitter hurricanes ; The big wave ; Red tidings Epilogue Tim Higgins. Includes bibliographical references (pages 339-360) and index. n-us--- Musk, Elon (Elon Reeve) 1971- Tesla Motors Electric vehicle industry United States Vehículos eléctricos Estados Unidos Alternative fuel vehicle industry United States Automobile industry and trade United States Industria automotriz Estados Unidos HD 9710 H636p 2022 338.7/62922930973 Higgins, Tim (Journalist). New York : Doubleday, [2021] First edition. (DLC) 2020048533 9781984898241 (trade paperback) 1984898248 (trade paperback) 2020048532 DLC 201029 20250805132102.0 21782403 eng