04394cam a2200493 i 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.0ta230814s2024    mau           001 0 eng    a  2023029121  a9781647826390 (paperback)  a164782639X (paperback)  z9781647826406q(epub)  a23280646  aMH/DLCbengerdacDLCdDLC  aeng  apcc14aHD 30.2bG326 202400a658.4/038028510aGenerative AI.3 aGenerative AI (Harvard Business Review Press) 30aInsights you need from Harvard Business Review 1aBoston, Massachusetts :bHarvard Business Review Press,c2024.  aix, 170 pages ;c21 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier1 aInsights you need series  aIncludes index.00tGenerative AI Will Change Your Business. Here's How to Adapt : The race is on to see which brands can deliver /rDavid C. Edelman and Mark Abraham --tHow Network Effects Make AI Smarter : More users means more data for algorithms to make better predictions /rSheen S. Levine and Dinkar Jain --tA Framework for Picking the Right Generative AI Project : How to identify the most valuable, and least risky, use cases for your company /rMarc Zao-Saunders and Marc Ramos --tHow Generative AI Could Disrupt Creative Work : Three scenarios, and how to navigate them /rDavid De Cremer, Nicola Morini Bianzino, and Ben Falk --tHow Generative AI Can Augment Human Creativity : Use it to promote divergent thinking /rTojin T. Eapan, Daniel J. Finkenstadt, Josh Folk, Lokesh Venkataswamy --tHow Generative AI Will Change Sales : Microsoft and Salesforce have already rolled out sales-focused versions of this powerful tool /rPrabhakant Sinha, Arun Shastri, and Sally E. LorimertGenerative AI Has an Intellectual Property Problem : Strategies to help companies mitigate the legal risk and ensure they're in compliance with the law /rGil Appel, Juliana Neelbauer, and David A. Schweidel --tAI Prompt Engineering Isn't the Future : Asking the perfect question is less important than really understanding the problem you're trying to solve /rOguz A. Acar --t8 Questions About Using AI Responsibly, Answered : How to avoid pitfalls around data privacy, bias, misinformation, generative AI, and more /rTsedal Neeley --tManaging the Risks of Generative AI : Guidelines for companies as they implement the next generation of AI tools /rKathy Baxter and Yoav Schlesinger --tThe AI Hype Cycle Is Distracting Companies: By focusing on sci-fi goals, they're missing out on projects that create real value right now /rEric Siegel.  a"The world is stunned and transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear that they will transform the business landscape-exactly when and how much are still to be seen. Meanwhile, your smartest competitors already navigating the risks and reaping the rewards of this new technology. They're trying out new business models around generating text and code at astonishing speed. They're automating customer interactions in ways that were never before possible. And they're augmenting human creativity innovate in new ways. How can you take advantage of generative AI and avoid having your business disrupted? Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of this new technology, pick the right generative AI projects, and reinvent your business for the new age of AI"--cProvided by publisher. 0aArtificial intelligence. 0aBusinessxData processing. 4aInteligencia artificial  4aProcesamiento electrónico de datos xEmpresas 0aSuccess in business. 4aExitos en los negocios 0aIndustrial management. 4aGestión industrial2 aHarvard Business Review Presseissuing body.08iOnline version:aHarvard Business Review (Brighton, Massachusetts).tGenerative aidBrighton : Harvard Business Review Press, 2024z9781647826406w(DLC) 2023029122 0aInsights you need from Harvard Business Review. 0aHBR insights series