02393cam a2200385 i 450000100090000000300080000900500170001700700030003400800410003701000170007802000250009502000220012002000240014204000280016604100080019404200080020205000280021008200180023810000240025624501170028026400480039730000260044533600260047133700280049733800270052550400670055250507800061952002700139965000420166965000420171165000220175365000290177565000290180477601740183320710508BJBSDDR20250623131307.0ta181018s2019    enk      b    001 0 eng    a  2018050071  a9780749483395 (pbk.)  a0749483393 (pbk.)  z9780749483401 (ebk)  aDLCbengcDLCerdadDLC  aeng  apcc14aHF 5415.1265bK53u 201900a658.800285/631 aKing, Katie,d1967-10aUsing artificial intelligence in marketing :bhow to harness AI and maintain the competitive edge /cKatie King. 1aLondon ;aNew York :bKogan Page Ltd,c2019  ax, 207 pages ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references (pages 197-200) and index.0 aThe AI wake-up call : the strategic transition of marketing
The personalization paradox: global appetite for AI and the changing customer journey
Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region
Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment
Transformational marketing and AI in North America : case studies from banking and retail
Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East
Framework for success: democratization of AI
The new marketing paradigm : reinventing the role of marketing, ethics and transparency
The future of marketing has arrived: AI's wider impact on education, policy and politics
Bibliography
Index
  aArtificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly. 0aMarketingxTechnological innovations. 4aMercadeoxInnovaciones tecnológicas 4aMercadeo digital  0aArtificial intelligence. 4aInteligencia artificial 08iOnline version:aKing, Katie, 1967- author.tUsing artificial intelligence in marketingb1st Edition.dNew York : Kogan Page Ltd, [2019]z9780749483401w(DLC) 2018055771