02661cam a2200433 i 4500 20710508 BJBSDDR 20250623131307.0 ta 181018s2019 enk b 001 0 eng 2018050071 9780749483395 (pbk.) 0749483393 (pbk.) 9780749483401 (ebk) DLC eng DLC rda DLC eng pcc HF 5415.1265 K53u 2019 658.800285/63 King, Katie, 1967- 42772 Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King. London ; New York : Kogan Page Ltd, 2019 x, 207 pages ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 197-200) and index. The AI wake-up call : the strategic transition of marketing The personalization paradox: global appetite for AI and the changing customer journey Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment Transformational marketing and AI in North America : case studies from banking and retail Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East Framework for success: democratization of AI The new marketing paradigm : reinventing the role of marketing, ethics and transparency The future of marketing has arrived: AI's wider impact on education, policy and politics Bibliography Index Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly. Marketing Technological innovations. Mercadeo Innovaciones tecnológicas 8077 Mercadeo digital 42854 Artificial intelligence. Inteligencia artificial 2016 Online version: King, Katie, 1967- author. Using artificial intelligence in marketing 1st Edition. New York : Kogan Page Ltd, [2019] 9780749483401 (DLC) 2018055771 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 123900 123900 0 0 lcc 0 0 CS BJB BJB CS 2025-06-17 0 HF 5415.1265 K53u 2019 00000192982 2025-06-17 00:00:00 1 2025-06-17 BK