03455cam a2200385 i 450000100090000000300080000900500170001700700030003400800410003701000170007802000180009502000270011303500130014004000360015304100080018904200080019705000240020508200130022910000160024224500800025825000390033826401050037730000300048233600260051233700280053833800270056650000200059350505090061352018030112265000320292565000260295765000260298365000300300965000300303920885993BJBSDDR20250730155614.0ta190302s2020    nyu           001 0 eng c  a  2019005692  a9781631497872  a1631497871 (paperback)  a20885993  aLBSOR/DLCbengcLBSORerdadDLC  aeng  apcc14aPE 1408bH179w 202000a808/.0421 aHall, Trish10aWriting to persuade :bhow to bring people over to your side /cTrish Hall.  aFirst Liveright paperback edition  1aNew York, NY :bLiveright Publishing Corporation, a division of W.W. Norton & Company, Inc., c2020.  axiv, 206 pages ; c21 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes index.0 aBecoming a writer -- Becoming an editor -- Running op-ed -- Dealing with celebrities -- Finding your voice -- When to go personal -- Know your audience -- You like dogs? So do i! -- Play on feelings -- The power of empathy -- Don't argue -- Tell stories -- Why facts matter, even when they don't -- Focus. Be specific. Prune. And kill the jargon -- Coming up with ideas -- How to please editors -- We believe what we believe -- The power of moral values -- What really changes people -- Coda : go forth!.  a"In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Hall spent years immersed in argument, passion, and trendsetting ideas--but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Combining boisterous anecdotes with practical advice (relayed in 'tracked changes' bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century"--cProvided by publisher. 0aEnglish languagexRhetoric. 4aInglésxRetórica  0aPersuasion (Rhetoric) 4aPersuasión (Retórica) 4aExposición (Retórica)