03689cam a2200445 i 4500 20885993 BJBSDDR 20250730155614.0 ta 190302s2020 nyu 001 0 eng c 2019005692 9781631497872 1631497871 (paperback) 20885993 LBSOR/DLC eng LBSOR rda DLC eng pcc PE 1408 H179w 2020 808/.042 Hall, Trish 42949 Writing to persuade : how to bring people over to your side / Trish Hall. First Liveright paperback edition New York, NY : Liveright Publishing Corporation, a division of W.W. Norton & Company, Inc., 2020. xiv, 206 pages ; 21 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. Becoming a writer -- Becoming an editor -- Running op-ed -- Dealing with celebrities -- Finding your voice -- When to go personal -- Know your audience -- You like dogs? So do i! -- Play on feelings -- The power of empathy -- Don't argue -- Tell stories -- Why facts matter, even when they don't -- Focus. Be specific. Prune. And kill the jargon -- Coming up with ideas -- How to please editors -- We believe what we believe -- The power of moral values -- What really changes people -- Coda : go forth!. "In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Hall spent years immersed in argument, passion, and trendsetting ideas--but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Combining boisterous anecdotes with practical advice (relayed in 'tracked changes' bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century"-- Provided by publisher. English language Rhetoric. Inglés Retórica 1224 Persuasion (Rhetoric) Persuasión (Retórica) 3717 Exposición (Retórica) 5255 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK dpf 124000 124000 0 0 lcc 0 0 HU BJB BJB HU 2025-06-30 0 PE 1408 H179w 2020 00000190461 2025-06-30 00:00:00 1 2025-06-30 BK