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  <titleInfo>
    <title>Creative personal branding</title>
    <subTitle>create oportunities, grow personally, differentiate yourself</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Salenbacher, Jürgen</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ne</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Amsterdam</placeTerm>
    </place>
    <publisher>BIS Publishers</publisher>
    <dateIssued>2013</dateIssued>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>227 pages :  illustrations (black and white) ;  22 cm.</extent>
  </physicalDescription>
  <tableOfContents>Preface : how to enjoy this book -- Reflect! -- Reframe! -- Create! Creative -- Grow! Personal -- Differentiate! Branding -- Go!</tableOfContents>
  <note>"5th printing"--T.p. verso
Formerly CIP</note>
  <note>Includes bibliographical references.</note>
  <subject>
    <topic>Capacidad creativa en los negocios</topic>
  </subject>
  <subject>
    <topic>Branding (Mercadeo)</topic>
  </subject>
  <subject>
    <topic>Toma de decisiones</topic>
  </subject>
  <subject>
    <topic>Éxito en los negocios</topic>
  </subject>
  <subject>
    <topic>Planificación estratégica</topic>
  </subject>
  <classification authority="lcc">HF 5386 S163c 2013</classification>
  <identifier type="isbn">9789063693152 (pbk.)</identifier>
  <identifier type="isbn">906369315X (pbk.)</identifier>
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    <recordCreationDate encoding="marc">170725</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250820162737.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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