TY - GEN AU - Salenbacher,Jürgen TI - Creative personal branding : : create oportunities, grow personally, differentiate yourself SN - 9789063693152 (pbk.) AV - HF 5386 S163c 2013 PY - 2013/// CY - Amsterdam : PB - BIS Publishers, KW - Capacidad creativa en los negocios KW - Branding (Mercadeo) KW - Toma de decisiones KW - Éxito en los negocios KW - Planificación estratégica N1 - "5th printing"--T.p. verso Formerly CIP; Includes bibliographical references; Preface : how to enjoy this book -- Reflect! -- Reframe! -- Create! Creative -- Grow! Personal -- Differentiate! Branding -- Go! ER -