why generation alpha and the age of ai will change everything Britton, Matt B. 1975- creator text nju 2025 monographic eng xxxv, 220 pages : illustrations ; 24 cm "In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement"-- Generation Alpha Unveiled: The Future Begins Now – p 1 ChatGPT and the Dawn of the AI Era – p 9 AI Decoded: A Beginner’s Guide – p 21 (Interlude) Generation AI Has Arrived – p 35 Have the Jetsons Arrived? AI in the Household – p 39 AI and the New Face of Media – p 47 Stayin’ Alive: Health and Wellness Redefined – p 71 Growing Up Alpha: Parenting in the Age of AI – p 83 The Class of 2030: Generation AI in the Classroom – p 89 Where Will Generation Alpha Call Home? – p 99 Love and Friendship in an Increasingly Artificial World – p 109 AI‑Driven Dreams: The New Career Path – p 119 AI Gone Bad – p 139 The Alpha Buyer: AI in the Marketplace – p 151 The Futures and Fortunes of Generation Alpha – p 163 The AI Tools That Power Me – p 177 Conclusions – p 183 Back Matter Notes – p 189 Acknowledgments – p 205 Index – p 207 Matt Britton. Includes index. Consumer behavior Technological innovations Comportamiento del consumidor Innovaciones tecnológicas Artificial intelligence Inteligencia artificial Innovaciones tecnológicas en administración de empresas HF 5415.32 B862g 2025 303.48/34 Britton, Matt. Hoboken : Wiley, 2025 (DLC) 2025001206 9781394308859 (hardback) 139430885X (hardback) 2025001205 DLC 250319 20251204121330.0 24093090 eng