03120cam a2200505 a 4500 17448077 BJBSDDR 20250807170504.0 ta 120830s2013 nyua b 001 0 eng 2012034583 9781451686579 (hbk.) 1451686579 (hbk.) 9781451686593 ebook 17448077 DLC DLC DLC eng eng pcc HF 5415.153 B496c 2013 658.8/342 Berger, Jonah, 1981- 42853 Contagious : why things catch on / Jonah Berger. 1st Simon & Schuster hardcover edition New York : Simon & Schuster, c2013. viii, 244 pages : illustrations ; 22 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages [215]-233) and index. Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on New products. Productos nuevos 9520 Consumer behavior. Comportamiento del consumidor 1319 Popularity Economic aspects. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html Sample text http://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK cmc 124424 124424 0 0 lcc 0 0 CS BJB BJB CS 2025-07-25 0 HF 5415.153 B496c 2013 00000194899 2025-07-25 12:54:00 1 2025-07-25 BK