why things catch on Berger, Jonah 1981- creator text bibliography nyu New York Simon & Schuster c2013 2013 1st Simon & Schuster hardcover edition monographic eng

print

viii, 244 pages : illustrations ; 22 cm. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. Jonah Berger. Includes bibliographical references (pages [215]-233) and index. New products Productos nuevos Consumer behavior Comportamiento del consumidor Popularity Economic aspects HF 5415.153 B496c 2013 658.8/342 9781451686579 (hbk.) 1451686579 (hbk.) 9781451686593 2012034583 http://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html http://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html http://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html http://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html http://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html http://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html DLC 120830 20250807170504.0 17448077 eng