TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious: why things catch on 
SN  - 9781451686579 (hbk.)
AV  - HF 5415.153 B496c 2013
U1  - 658.8/342 
PY  - 2013///
CY  - New York
PB  - Simon & Schuster
KW  - New products
KW  - Productos nuevos
KW  - Consumer behavior
KW  - Comportamiento del consumidor
KW  - Popularity
KW  - Economic aspects
N1  - Includes bibliographical references (pages [215]-233) and index; Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
N2  - In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on
UR  - http://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html
ER  -