03879cam a22005657i 4500 21394492 BJBSDDR 20251205155640.0 ta 200122s2013 enka b 001 0 eng d 2019304518 GBB359276 bnb GBB9F1738 bnb 016448668 Uk 019531805 Uk 9780745671291 (paperback) 0745671292 (paperback) 9781306550598 (electronic) 21394492 (OCoLC)849213692 BTCTA eng BTCTA rda UKMGB YDXCP BDX CDX DLC eng lccopycat HM 851 N154g 2013 302.3 Nahon, Karine, 1972- 43908 Going viral / Karine Nahon and Jeff Hemsley. Cambridge, England : Polity Press, 2013. xvii, 182 pages : illustrations ; 22 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 156-174) and index. Figures and tables Acknowledgments Preface Cover art Introduction: Virality of pets and presidents What virality is: I know it when I see it What makes something viral I: the control of networks through gatekeeping What makes something viral II: what is everyone looking at? What makes something viral III: caught in the viral net! Networked changed societies Afterlife Notes References Index "We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online"--Publisher information. Online social networks Social aspects. Redes sociales en línea Aspectos sociales 11846 Information technology Social aspects. Tecnologías de la información Aspectos sociales 1403 Internet Social aspects. Internet Aspectos sociales 1307 Digital media Social aspects. Medios digitales Aspectos sociales 26689 Hemsley, Jeff 46428 MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=586310 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK sba 124554 124554 0 0 lcc 0 0 CS BJB BJB CS 2025-08-01 0 HM 851 N154g 2013 00000191663 2025-08-01 16:13:00 1 2025-08-01 BK