Entrepreneur magazine's ultimate guide to Facebook advertising : access more than a billion potential customers in 10 minutes : leverage the latest game-changers to pinpoint your most profitable audiences : master strategies and techniques of successful Facebook advertisers /
Ultimate guide to Facebook advertising Facebook advertising
Perry Marshall, Bob Regnerus, Thomas Meloche with Mark Ingles.
- Fourth edition.
- xxix, 398 pages : illustrations ; 26 cm
- Ultimate guides .
- Ultimate series .
At head of title: Entrepreneur magazine's Includes index
1. Facebook's Move to Rule the World2. Should I Pay For Advertising on Facebook?3. Facebook Advertising Fundamentals4. How to Setup Your First Campaign 5. How Your Thinking Must Change To Maximize Returns6. Every Marketer For Generations Has Dreamed Of This7. Setting Up Campaigns Correctly From The Beginning8. Batten Down The Hatches9. Dramatically Improve Your Click Through Rates10. This Is Insane11. A Marketing Machine12. Maximizing Paid Advertising Through Free Services13. More Tricks For Effective Ads14. Know More About A Customer Than You Ever Imagined15. Build A Complete Circle16. Setting Up A Facebook Page17. Advertising Your Facebook Page18. Writing Facebook Status Messages That Engage19. Drive a Customer To Your Business From The Restaurant Down The Street20. Facebook Can Drive 10,000 Customers To Your Small Shop21. Facebook Makes Throwing an Event Fun and Easy22. How Larger Firms Can Connect To Customers23. Mind Your Own Business
"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight"--