Wixom, Barbara Haley,  1969-  <br/><br/>
Data is everybody's business :   the fundamentals of data monetization /  
Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens.  
 - Cambridge, Massachusetts :   The MIT Press,   2025 
 - x, 190 pages :  illustrations ;  23 cm 
 - Management on the cutting edge  .
 - Management on the cutting edge series  .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : Data is everybody's business<br/>Data monetization<br/>Data monetization capabilities<br/>Improving with data<br/>Wrapping with data<br/>Selling information solutions<br/>Creating a data democracy<br/>Data monetization strategy<br/>Monetizing your data<br/>Appendix. The capability assessment worksheet. 
<br/><br/> "A guide for business leaders to understand the capabilities and strategies necessary to make money from their data 
<br/><br/><label>ISBN: </label>9780262552981 0262552981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Procesamiento electrónico de datos en administración <br/>Administración --Procesamiento electrónico de datos<br/>Big data --Aspectos económicos<br/>Minería de datos --Aspectos económicos
<br/><br/><label>LC Class. No.: </label>HF 5548.2  / W835d 2025