01550nam a2200313   4500003000800000005001700008007000300025008004100028020001800069020001500087040001300102041000800115050002600123100003400149245013400183260005500317300004300372490003600415504005100451505028700502520012000789650006200909650006000971650003701031650004701068700003501115700004301150830004301193BJBSDDR20251009155044.0ta250804s2025    mau||||| |||| 00| 0 eng d  a9780262552981  a0262552981  bengcDLC  aeng14aHF 5548.2bW835d 20251 aWixom, Barbara Haley,d1969- 10aData is everybody's business : bthe fundamentals of data monetization / cBarbara H. Wixom, Cynthia M. Beath, and Leslie Owens.   aCambridge, Massachusetts : bThe MIT Press, c2025  ax, 190 pages :billustrations ;c23 cm1 aManagement on the cutting edge   aIncludes bibliographical references and index.0 aIntroduction : Data is everybody's business
Data monetization
Data monetization capabilities
Improving with data
Wrapping with data
Selling information solutions
Creating a data democracy
Data monetization strategy
Monetizing your data
Appendix. The capability assessment worksheet.  a"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data 4aProcesamiento electrónico de datos en administración  4aAdministración xProcesamiento electrónico de datos 4aBig data xAspectos económicos 4aMinería de datos xAspectos económicos1 aBeath, Cynthia Mathis, d1944-1 aOwens, Leslie q(Leslie Ann), d1972-  0aManagement on the cutting edge series