01663nam a2200337 4500 BJBSDDR 20251009155044.0 ta 250804s2025 mau||||| |||| 00| 0 eng d 9780262552981 0262552981 eng DLC eng HF 5548.2 W835d 2025 Wixom, Barbara Haley, 1969- 43937 Data is everybody's business : the fundamentals of data monetization / Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens. Cambridge, Massachusetts : The MIT Press, 2025 x, 190 pages : illustrations ; 23 cm Management on the cutting edge Includes bibliographical references and index. Introduction : Data is everybody's business Data monetization Data monetization capabilities Improving with data Wrapping with data Selling information solutions Creating a data democracy Data monetization strategy Monetizing your data Appendix. The capability assessment worksheet. "A guide for business leaders to understand the capabilities and strategies necessary to make money from their data Procesamiento electrónico de datos en administración 37496 Administración Procesamiento electrónico de datos 45228 Big data Aspectos económicos 45229 Minería de datos Aspectos económicos 45230 Beath, Cynthia Mathis, 1944- 43941 Owens, Leslie (Leslie Ann), 1972- 43942 Management on the cutting edge series 34999 lcc BK 124574 124574 0 0 lcc 0 0 CS BJB BJB CS 2025-08-04 0 HF 5548.2 W835d 2025 00000194940 2025-08-04 15:32:00 1 2025-08-04 BK