Data is everybody's business the fundamentals of data monetization Wixom, Barbara Haley 1969- creator Beath, Cynthia Mathis 1944- Owens, Leslie (Leslie Ann) 1972- text mau Cambridge, Massachusetts The MIT Press 2025 monographic eng
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x, 190 pages : illustrations ; 23 cm "A guide for business leaders to understand the capabilities and strategies necessary to make money from their data Introduction : Data is everybody's business Data monetization Data monetization capabilities Improving with data Wrapping with data Selling information solutions Creating a data democracy Data monetization strategy Monetizing your data Appendix. The capability assessment worksheet. Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens. Includes bibliographical references and index. Procesamiento electrónico de datos en administración Administración Procesamiento electrónico de datos Big data Aspectos económicos Minería de datos Aspectos económicos HF 5548.2 W835d 2025 Management on the cutting edge series 9780262552981 0262552981 250804 20251009155044.0 eng