TY  - BOOK
AU  - Wixom,Barbara Haley
AU  - Beath,Cynthia Mathis
AU  - Owens,Leslie
TI  - Data is everybody's business : : the fundamentals of data monetization / 
T2  - Management on the cutting edge 
SN  - 9780262552981
AV  - HF 5548.2 W835d 2025
PY  - 2025///
CY  - Cambridge, Massachusetts : 
PB  - The MIT Press, 
KW  - Procesamiento electrónico de datos en administración
KW  - Administración
KW  - Procesamiento electrónico de datos
KW  - Big data
KW  - Aspectos económicos
KW  - Minería de datos
N1  - Includes bibliographical references and index; Introduction : Data is everybody's business
Data monetization
Data monetization capabilities
Improving with data
Wrapping with data
Selling information solutions
Creating a data democracy
Data monetization strategy
Monetizing your data
Appendix. The capability assessment worksheet
N2  - "A guide for business leaders to understand the capabilities and strategies necessary to make money from their data
ER  -