Smart brevity : the power of saying more with less /
Jim VandeHei, Mike Allen and Roy Schwartz.
- 218 pages : illustrations (chiefly color) ; 21 cm
Introduction: The Fog of Words Part 1: What Is Smart Brevity? Short, Not Shallow Smart Brevity, Explained The Road to Smart Brevity Audience First Part 2: How to Do It 5. Be Worthy 6. Grab Me! 7. ONE Big Thing 8. Why It Matters 9. Go Deeper 10. The Right Words 11. Emojis Part 3: Smart Brevity in Action 12. Mike’s Playbook 13. The Art of the Newsletter 14. Be Heard @Work 15. Smart Brevity Your Email 16. Smart Brevity Your Meetings 17. Smart Brevity Your Speeches 18. Smart Brevity Your Presentations 19. Smart Brevity Your Social Media 20. Smart Brevity Your Visuals 21. How to Run a Company on Smart Brevity 22. Communicate Inclusively 23. The Cheat Sheet 24. Take Smart Brevity for a Spin Acknowledgments
"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"--
9781523516971 (hardcover) 1523516976
2022045170
Business communication. Communication. Confidence. Comunicación empresarial Confianza.