02669cam a2200409 i 450000100090000000300080000900500170001700600190003400700030005300800410005601000170009702000300011402000150014402000260015903500130018504000230019804100080022104200080022905000240023708200120026110000380027324501020031126400430041330000560045633600260051233700280053833800270056650507220059352007720131565000280208765000190211565000160213465000310215065000150218170000370219670000260223322798153BJBSDDR20251010134313.0a|||||r|||| 00| 0 ta220921s2022    nyua    r     000 0 eng    a  2022045170  a9781523516971 (hardcover)  a1523516976  z9781523516971q(epub)  a22798153  aDLCbengerdacDLC  aeng  apcc14aHD 30.3bV225s 202200a658.4/51 aVandeHei, Jim q(James), d1971- 10aSmart brevity :bthe power of saying more with less /cJim VandeHei, Mike Allen and Roy Schwartz. 1aNew York :bWorkman Publishing,c2022.  a218 pages :billustrations (chiefly color) ;c21 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aIntroduction: The Fog of Words
Part 1: What Is Smart Brevity?
Short, Not Shallow
Smart Brevity, Explained
The Road to Smart Brevity
Audience First
Part 2: How to Do It
5. Be Worthy
6. Grab Me!
7. ONE Big Thing
8. Why It Matters
9. Go Deeper
10. The Right Words
11. Emojis
Part 3: Smart Brevity in Action
12. Mike’s Playbook
13. The Art of the Newsletter
14. Be Heard @Work
15. Smart Brevity Your Email
16. Smart Brevity Your Meetings
17. Smart Brevity Your Speeches
18. Smart Brevity Your Presentations
19. Smart Brevity Your Social Media
20. Smart Brevity Your Visuals
21. How to Run a Company on Smart Brevity
22. Communicate Inclusively
23. The Cheat Sheet
24. Take Smart Brevity for a Spin
Acknowledgments  a"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"--cProvided by publisher. 0aBusiness communication. 0aCommunication. 0aConfidence. 4aComunicación empresarial 4aConfianza.1 aAllen, Mike q(Michael), d1964-1 aSchwartz, Roy,d1980-