TY  - BOOK
AU  - VandeHei,Jim
AU  - Allen,Mike
AU  - Schwartz,Roy
TI  - Smart brevity: the power of saying more with less 
SN  - 9781523516971 (hardcover)
AV  - HD 30.3 V225s 2022
U1  - 658.4/5 
PY  - 2022///
CY  - New York
PB  - Workman Publishing
KW  - Business communication
KW  - Communication
KW  - Confidence
KW  - Comunicación empresarial
KW  - Confianza
N1  - Introduction: The Fog of Words
Part 1: What Is Smart Brevity?
Short, Not Shallow
Smart Brevity, Explained
The Road to Smart Brevity
Audience First
Part 2: How to Do It
5. Be Worthy
6. Grab Me!
7. ONE Big Thing
8. Why It Matters
9. Go Deeper
10. The Right Words
11. Emojis
Part 3: Smart Brevity in Action
12. Mike’s Playbook
13. The Art of the Newsletter
14. Be Heard @Work
15. Smart Brevity Your Email
16. Smart Brevity Your Meetings
17. Smart Brevity Your Speeches
18. Smart Brevity Your Presentations
19. Smart Brevity Your Social Media
20. Smart Brevity Your Visuals
21. How to Run a Company on Smart Brevity
22. Communicate Inclusively
23. The Cheat Sheet
24. Take Smart Brevity for a Spin
Acknowledgments
N2  - "Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"--
ER  -