03415cam a2200493 i 4500 20349898 BJBSDDR 20250822113725.0 a|||||r|||| 00| 0 ta 180207s2018 njua rb 001 0 eng d 2018934031 0691159262 (hardcover ; alk. paper) 9780691159263 (hardcover ; alk. paper) 20349898 (OCoLC)1028165214 YDX eng YDX rda CDX BKL OCLCO DLC eng lccopycat n-us--- HC 79 H662i 2018 303.4833 Hindman, Matthew Scott, 1976- 44195 The internet trap : how the digital economy builds monopolies and undermines democracy / Matthew Hindman. Princeton : Princeton University Press, 2018 xii, 240 pages : illustrations ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Gender group: gdr lcdgt Nationality/regional group: nat Americans lcdgt Occupational/field of activity group: occ University and college faculty members lcdgt Includes bibliographical references (pages 205-224) and index. Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet. The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience. Internet Economic aspects. Internet Aspectos económicos 1623 Internet Political aspects United States. Internet Aspectos políticos Estados Unidos 1308 7 cbc copycat 3 ncip 20 y-gencatlg lcc BK LLH 124711 124711 0 0 lcc 0 0 CS BJB BJB CS 2025-08-12 0 HC 79 H662i 2018 00000193719 2025-08-12 20:32:00 1 2025-08-12 BK